Several of Take-Two Interactive's development studios-Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop Software, and Frog City Software-became studios of 2K, and Take-Two Licensing was merged into the new label. The following day Take-Two Interactive established the 2K publishing label, consisting of the sub-labels 2K Games and 2K Sports, with the latter focusing on sports games. On January 24, 2005, Take-Two Interactive announced that it had acquired Visual Concepts, including its Kush Games subsidiary and the intellectual property of the 2K sports-game series, from Sega for US$24 million. A motion capture studio for 2K is based in Petaluma, California. 2K is governed by David Ismailer as president and Phil Dixon as COO. A third label, 2K Play, was added in September 2007. Originally based in New York City, it moved to Novato in 2007. 2K was founded under Take-Two Interactive in January 2005 through the 2K Games and 2K Sports labels, following Take-Two Interactive's acquisition of Visual Concepts that same month. 2K is an American video game publisher based in Novato, California.
